How we scope an engagement

Every engagement starts with the same discovery phase, business objectives, brand identity, and target audiences, then we propose the operating layers that make the most sense to ship first. Typically that's one or two layers running fully, with adjacent layers in a smaller pilot scope so we can prove the connected system before broadening it.

Once scoped, engagements run as monthly retainers tied to the running system: people, agents, telemetry, weekly tuning, monthly readouts, and quarterly business reviews against the outcomes we set in discovery. We operate the running system on your behalf rather than handing off a one-time build.

What drives the number

  • Which operating layers you start with (one layer or several running together)
  • The complexity of your existing stack and what we need to integrate with
  • Content and creative volume per channel and per cadence
  • The depth of brand framework codification we start from
  • Whether we're augmenting your team or running the layer end-to-end
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Free site analysis

Drop your URL, share a few details about your team, and add our service-account email to your Google Search Console (read-only). A consultant comes back with the keyword, page, AI-visibility, and conversion gaps we'd act on first, along with a fit recommendation and rough scope.

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If you know which layer you want to run, or which use case you're working from, complete the analysis and tell us in the optional context field. We'll route the quote to the consultant who runs that work today.

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