An AI operating layer for law firms, contained and compliant by design
Legal is the most regulated buyer we serve, so the suite runs on a fact-checked, contained environment that uses AI only where it is safe and supervised, never where it would practice law, mislead a prospect, or expose a confidence. A shared core every firm runs, plus practice packs that tune the system to how your firm actually wins and serves work.
The guardrails come first
Legal is the most regulated buyer we serve. Before any agent touches a prospect or a matter, the constraints that govern the practice of law are encoded into your brand framework, and every component below inherits them. This is what a fact-checked, contained environment means in practice.
Ethics, UPL & compliance guardrails
Agents gather facts and explain process, they never apply law to facts or give advice. Bar-advertising rules are built in: no misleading claims, state-aware disclaimers on every case result and testimonial, and respect for anti-solicitation windows. Confidentiality and privilege scope the data handling, conflict checks run at intake, trust-accounting rules govern anything touching client funds, and anything bearing a deadline or statute of limitations requires attorney sign-off. It is the difference between an AI tool a firm cannot ethically use and a managed system a firm can.
The core, run by every firm
Demand, conversion, communication, and billing, on one compliant foundation.
Conversion-tuned website rebuild
A rebuild engineered to turn a researching prospect into a booked consultation. Fast load, mobile-first, practice-area pages that speak to the matter, attorney bios that build trust, embedded scheduling, click-to-call, and bar-compliant credibility signals. Layout and offer pulled from what already converts in your practice area, and wired into Landing Pages that Learn for firms that want the page to keep improving itself.
Legal demand engine, SEO and AI inclusion
Our enterprise organic and answer-engine pipelines, scoped to legal: practice-area and intent keywords, the directories that matter (Avvo, Justia, FindLaw, Martindale, plus Google Local Services Ads and the Google Screened badge), and inclusion so ChatGPT, Perplexity, and AI Overviews cite your firm when a prospect asks the model first. Geographic and service-area ranking for local firms, category and topic authority for national boutiques.
Consultation booking & predictive lead scoring
The consultation flow is treated as a product, calendar embed, reminders, no-show recovery, intake questions, routing, and follow-up, instrumented end to end. On top sits a model that scores each inbound on case value and likelihood to retain, so limited attorney hours go to the matters worth pursuing instead of triage by gut.
Case study engine & review management
Every resolved matter the client consents to share becomes content. An agent drafts a bar-compliant case study, results framed with the required disclaimers and no confidential detail, and a light-touch review request goes out at the right moment with replies drafted in your voice. A compounding library of proof and a steady review flow, with broader monitoring in Reputation Discovery and Response when you outgrow the bundle.
Client communication & case status
The number one client complaint about lawyers is silence. A case-status framework keeps clients informed on the cadence you choose, plain-language updates, milestone notifications, and answers to recurring questions drawn from the matter record, with anything advisory or deadline-bearing routed to the attorney. Better-informed clients leave better reviews, refer more, and call the front desk less.
Invoice to cash, trust-aware
Our Invoice to Cash service adapted for legal billing, hourly, flat-fee, and contingency, with trust-accounting rules respected so retainers and unearned funds are never treated like a past-due balance and dunning never runs against money held in trust.
Monthly scorecard
One page each month: consultations booked, traffic and ranking by source and geography, intake conversion, review movement, and what we are changing next. Not a 40-tab dashboard the managing partner never opens.
Practice packs, chosen to fit the firm
The core covers any firm. The packs tune the suite to the two very different motions in legal.
Intake & speed-to-lead pack
For high-volume firms, personal injury, motor vehicle accidents, immigration, and much of litigation, where the firm that responds first wins. Lead qualification pipelines and intake management with conflict checking baked in, a non-advisory sales chatbot that guides a prospect through the questions about their case and builds the intake record as it goes, and a virtual receptionist that answers basic questions and captures matters after hours so no late-night call goes to voicemail. Multilingual where the market demands it. Speed-to-lead is the headline outcome.
Document & matter pack
For boutique and corporate practices, patent and trademark, contract and business services, general counsel, labor and employment, and securities and finance, where the work is document-heavy and relationship-driven. Document review and client response preparation that drafts first-pass analysis and client-ready responses for attorney review, plus deeper, deadline-aware matter-status frameworks for clients who need visibility into filings, prosecution, and ongoing counsel rather than a single case outcome.
Want more qualified consultations, without a compliance risk?
The free site analysis returns the ranking, conversion, and intake gaps we would act on first for your firm and practice area.
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