Patterns we keep seeing.
Short writeups from the team on AI SEO, GEO/AEO, conversion, retention, and revenue operations, drawn from the engagements we're running this quarter.
How to add a manager in Google Ads
Two ways to give an agency or teammate access to your Google Ads account without sharing a password: invite them by email, or link a manager account. The steps, the access levels, and which one to pick.
Read the post →Why agencies shipping self-service AI are getting it wrong
The wave of agencies reselling a thin wrapper on someone else's model with a markup has it backwards. The results come from judgment AI can't supply, not from the tool.
Read the post →The citation set is the new SERP
When answer engines do the reading for the buyer, the competitive surface stops being the ranked list and starts being the citation set. Here's how we engineer for it.
Read the post →Why we stopped launching static landing pages
A landing page that doesn't learn is a 12-month commitment to whatever your designer assumed about your buyer in week three of the project. We don't ship those anymore.
Read the post →How we grade a RevOps stack in 90 minutes
Forecast confidence, pipeline hygiene, and enrichment coverage tell you almost everything about whether sales is an operating system or a vibe.
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